The primary role of the Corporate Communication Directorate is to enhance the national, regional, and international identity and image of the National Police Service. It is focused towards promoting public confidence and trust by conveying informative, accurate, timely, and factual information to build and promote a positive image of the NPS.
Information for both internal and external consumption is streamlined through a multi-faceted communications approach with a view to promoting access to clear facts about the police and enhancing interaction with members of the public. Good communication contributes to the people-centered policing philosophy by promoting exchanges of ideas and contributions of information to help the police secure our country.
This is enshrined in the Constitution's Bill of Rights and Freedom of Expression in Article 33 (1) that gives citizens the right to seek, receive, or impart information, ideas, artistic creativity, and academic research.